The words “Personal Brand” has popped up in my life a couple times now and it was yesterday when I realised it is something I should work on.
I don’t know what Personal Brand exactly means, but I think it’s along the lines of how others see you: what makes you unique, what is that THING about you, your reputation, a word or two that is spot-on about you.
If that’s so, I must have built my personal image/brand as “fangirl” – it’s probably the title that suits me best. I think it’s time to change that. If I live long enough I’ll be 22. “Fanlady” isn’t a fancy name. I still fangirl but I don’t want that to be my personal brand.
Why do I need to create a personal brand? It’s because I’m going to use this new word to describe myself now: an entrepreneur. I am a dreamer. I am an opportunist. I do not and will not depend on another person to give or provide me with anything I need. I look for my own resources. I create my own life.
So with that I will need to find the core, what represents myself.
According to WikiHow (I think?), these are the steps you need to create your own personal brand:
1) Have a website – I do have separate websites for work and personal
2) Be present and active on social media – Hm.
3) Get a unique business card – I have a cute business card. To me it is.
4) Get a great head short – I’m so unphotogenic, but we’ll work things out.
5) Put a lot of work into how you look – rolls eyes, #everyday #nomakeup
6) Get a good bio written – I’ll re-work on my bio
I’d like to expand this list to what I think we need to do to find your personal brand (online).
1) Don’t be afraid to talk about your passion.
Your passion makes your personal brand. I don’t have one definite passion, but there are many things I am passionate about. One of them being buying/supporting Cruelty-Free products. I’m happy to say that I have converted my family into buying cruelty-free products. It matters to me, so I talk to my family about it, and they agree.
In my eyes I still fail, though.When someone with me didn’t get what “Cruelty-Free” meant and thinks it’s just me being my choosy self. It’s not, I wanted to tell her that lives were put at risk in the process of making these makeup but I didn’t. I failed to make her understand what it is about. I’ll try again.
2) Be who you are offline and online: stay true to your personality.
I don’t get it. How can someone be so cheerful IRL but so depressed offline? There is an identity shift or confusion. Who you are should stay who you are wherever you are. KFC is not known for selling fish even though it does. KFC is known for selling CHICKEN. That is the brand, that is what people recognise KFC for. People are confused whether Pizza Hut sells pizza or pasta. They know Pizza Hut sells pasta, but they go for the pizza at the same time still forever wonder why they choose to sell pasta. Same goes with us, if we’re happy offline yet sad online, people are going to take that we’re happy and just trying to create an online persona because it’s “in” (like pasta). Unless you’re anonymous who is really edgy online – I think you’re probably a shy girl IRL. It’s okay that way if your both worlds don’t mix as in nobody knows your real identity.
Personal brand is yours for your one identity for your one whole world. If you have two worlds ie online and offline where your friends are totally separated then it’s okay. It’s kinda fun to play sorta that undercover character anyway.
3) Show your emotions.
If you’re sad, it’s okay to show us you’re sad. If you’re happy, it’s not selfish to show you’re happy. Your emotions make you, you. If you’re looking for an audience, they are 100% likely to connect with people who pour out their emotions in what they post. I’m always trying to show as less emotions as possible. I’m always afraid to offend people by my fiery soul. LOLJK it’s not that fiery. But I’ve noticed that the stuff I post with more emotions gets more comments than the ones when I’m being general. I’m going to be more emotional in my posts then.
I think those are the cores. Let me know if you have any to add.
I’d like to believe I do have my personal brand under control. So far, people are thinking of me what I want them to anyway: a fangirl. Because it helps to deter away potential………… never mind.
I’m going to be a fangirl who doesn’t just fans herself but a fangirl who gets things done!
Let’s just say I plan to take the term “Personal Brand” literally.
In 2001 my first site was actually something.something.com/SalamahafifiBMY – think I planned to own my own grocery store lol. When I was 7 I wanted to buy a Giant franchise. I tried again in 2007 when I had Salamahafifi.com, planned to make Salamahafifi shoes, a Salamahafifi Institute (LOL) but meh, Salamahafifi is a bit too mouthful. In 2011 I shortened it to SalWalks to initially blog about my walking Sufism journey from teens-adulthood and to talk about the different grocery stores (I love them ok) but here we are now: scattered thoughts.
My obsession with shoes makes sense too, I think SalWalks could be a great potential brand.
Hmm, this means that for a long time I’ve always known what I wanted to do: create my personal brand.
Is this narcissism?